“Prior to the meeting, having all that, you know, coffees with their staff members, architects, other people that could be champions to help them get info around the problem.”

Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · How to Sell to the CISO: David Gee, who is a ... CISO

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What was described

Before a CISO meeting, schedule informal coffees with staff members, architects, and potential champions to gather confidential information about the business problem

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