Michael Yardney · Property Investment & Wealth Creation Australia | The Michael Yardney Podcast · The Property Slingshot: Why Today's Falling Prices Could Trigger Tomorrow's Boom | John Lindeman
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keep seminar rooms small to create a genuine conversation
“When you purchase a copy of the new book, your seminar admission is included for free. We’ve deliberately kept the room sizes small…”
“That one addition doesn't cost him much in delivery time, but it changes the entire conversation a price shopper would have to have with themselves… creates enough differentiation to make at least some of them stop and think before jumping ship over a small price difference.”
“Having a buffer in an offset account, genuine reserve that you don't touch unless you have to. That's the way it will keep you in the game when interest rates rise...”
“70% of all new jobs are created by small businesses.”
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