“…they take the show out of town…play the play, and then based on audience reaction, they rewrite things…so you want to find out what the audience feels.”

The Joe Rogan Experience · #2565 - Michael Douglas

Play from 2:14:13
2:14:13

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What was described

Run pre-Broadway test screenings, collect audience reactions, then rewrite the play before the official Broadway opening

Said nearby on the same subject

“Every single laugh you hear on Seinfeld is the live audience ... even for the scenes that were recorded off set, they would play them on video screens to the live audience when they were there for the taping and then record the laughter.”
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Said on Acquired
Why it worked Share this moment
“I'm going to book a test screening at the Magic Johnson Theater… the film played… people were falling out of their chairs laughing… we could show them the results… that would be their sort of downside protection.”
♫
Said on Planet Money
How they work Share this moment
“We had various quotes… that became some of the highest testing quotes when we tested it with audiences”
CF
Chris Fenton
Open Book with Anthony Scaramucci ·
How they work Share this moment
“I put some words up on screen and just said to them, give me the next word… the audience all said star… I then showed the next slide with the word ‘star’”
♫
Said on Tech Talk with Mathew Dickerson
How they work ≈100 people in the room Share this moment

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