“I'm going to book a test screening at the Magic Johnson Theater… the film played… people were falling out of their chairs laughing… we could show them the results… that would be their sort of downside protection.”

“They convinced the Sundance programmers to schedule their premiere on the first Friday night of the festival in the biggest, grandest theater in town.”

“We just, it was important for us to include it and to make sure that each viewer that will finish the film will see the result... used sparingly and only at the end”

“We had various quotes… that became some of the highest testing quotes when we tested it with audiences”

“We asked inkling to fine tune itself using tinker. The model wrote its own fine tuning job, ran it and evaluated the result.”