“Just pop it on the toe ball of your side by side or ute the data is automatically transferred into the data farming platform where you can view and use it to build out zone maps in less than two minutes”

“One of the findings of the study that I did for two years around farm data was the need for some type of farmer-owned data cooperative where the farmers controlled the data first and then controlled who had access to it and had the ability to monetize it.”

“We've put a lot of thinking into how do we build that platform for the age of AI. We talk about a unified data layer, giving the customer the possibility to not only look at finance and tax data, but also into operational data, people data, and so on and so forth.”

“The way I do it takes, depending on the data set, usually less than five minutes. Sometimes it takes literally two minutes.”

“I am working towards building agents to basically digest and help with data… you’re using Shopify analytics or GA, GA4, you’re using Adobe analytics and whatever platform, a triple whale… build an agent to distill all that down with action”