“Train, train, train. Repeat, repeat, repeat… Doing once a year check-the-box training… is ineffective.”
JS
Jake Silverman
Risk Management Show ·
Gemma Mills, JOMO Club · eCommerce MasterPlan · Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers
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sell both a subscription discovery box and a standalone “bottle store” for repeat purchases of favorite products
“Train, train, train. Repeat, repeat, repeat… Doing once a year check-the-box training… is ineffective.”
“You go from selling 25 bottles to 50 bottles to 100. I mean, that 300 percent is pretty easy to get to.”
“I had to put the product listing up. What I was able to do was hide that product listing so nobody could purchase a pass box unless you went through and subscribe.”
“We think there's an opportunity to build our own platform as whether it's a standalone SaaS tool that we sell, or something we only give access to people inside our community”
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