“What happens is companies make these promotions and then they stop talking about it but the promotion still is on the books. Remember that years back, the price match guarantee? What I would do is I went and I found a cheaper one and I was like, hey, based on your website, you still have this price match guarantee.”

“We actually encourage clients to actually place in their pricing on the websites ... it can actually cite their prices in directly”

“First paying tier is on founding price, very low price… future accelerator tier unlocks financial dashboard”

“One problem is that discounts attract the wrong clients for your firm. When you lead with a price reduction, you're quite literally signaling to a prospect that price is the primary factor they should be weighing in their decision.”

“Half-price wings on Tuesday's deal is driving customers into stores, but chicken prices are at an all-time high. The more wings they sell at half price, the more money they lose.”