“I went back to the site, offered only fresh baked cookies, offer doorstep delivery. I would literally drive all around Dallas delivering fresh baked cookies.”
WR
Whitney Rowell
Unit Economics ·
Business Wars · Buffalo Wild Wings vs Wingstop | Chicken Fight
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offered half-price wings on Tuesdays to drive traffic
“I went back to the site, offered only fresh baked cookies, offer doorstep delivery. I would literally drive all around Dallas delivering fresh baked cookies.”
“Brand residencies… partnership vehicle… you can share the load by teaming up with a space that is really keen to drive foot traffic”
“We need to know how much more traffic did you drive? How much more conversions? Not just an estimate of time saved.”
“In August 2018, six months after Brown took over as CEO, Buffalo Wild Wings rolls out a special $5 menu for football season. The items include cheeseburgers and bratwurst, encouraging customers to buy those items over chicken wings.”
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