Masters of Scale · Building a marketplace from scratch, with Hipcamp founder Alyssa Ravasio
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Track “nights outside” as the company’s North Star KPI
“We’re going to make whatever the six week North Star KPI is very specific… checking in very frequently… you can change things before you’ve lit a bunch of money on fire”
“I have a political organization called Onward Together, and we partnered with the Latino Victory Fund to have a night of karaoke. And it was incredible. We had Broadway stars. We had TV stars, movie stars.”
“The KPI should not be how visible we are. It should be how commercially valuable is that visibility… track which questions triggered the mention, what competitors appeared with us, which sources influenced the answer.”
“I sat outside his office… a week later, I was admitted to the night school, then switched to the day school.”
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