“We've cracked the code on it… engineers have spent hundreds and hundreds or thousands of hours mastering.”

TBPN · White House AI Accord, Model Welfare, Ken Griffindor School of Market Wizardry | Ali Golshan, Mike Intrator, Vlad Tenev, Pari Singh, Minna Song, Dev Ittycheria, Daragh Murphy, Noah Friedman

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2:42:25

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What was described

spend hundreds-thousands of engineering hours building identity-disambiguation algorithms to match orders to the correct individual (e.g., distinguishing among many people named Noah Friedman)

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Why it worked Share this moment
“The smart bidding algorithm can't really tell the difference between a 300 euro order that has a 40% margin and the 300 order that had a 10% margin”
TE
Thomas Etchel
Google Ads Unleashed | Winning Strategies for E-Commerce Marketers ·
Why it worked Share this moment

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