“How he took out a margin loan just before the GFC without knowing what a margin loan was”
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Said on The Finance Garage
“The smart bidding algorithm can't really tell the difference between a 300 euro order that has a 40% margin and the 300 order that had a 10% margin”
Thomas Etchel · Google Ads Unleashed | Winning Strategies for E-Commerce Marketers · ProfitSessions: What Black Friday actually makes you (ProfitMetrics Roundtable)
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What was described
Bid on revenue-based target ROAS without considering product margin
Said nearby on the same subject
“We're going to invent a product that sells for exactly $100. And this is actually a really good TikTok shop product because it has 70% gross margins, meeting our landed product cost is $30”
JW
Jordan West
The Unofficial TikTok Shop Podcast with Jordan West ·
“NAB said it was targeting productivity improvements of more than $450 million this year.”
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Said on Business Now with Ross Greenwood
“His bid… ended up being, I think, 68% higher than his original bid. Like it was a massive premium.”
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Said on Slate Money
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