Unit Economics · [TofuGo] Caroline Dai
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sell 90% of revenue through DTC and 10% through retail, aiming for a 50-50 split next year
90% DTC, 10% retail, target 50% each
“If you want to be consistent for the next 5, 10, 15 years, you cannot do it without investing in your physical and mental health because that is the vehicle that's got to get you through all of the obstacles that you're going to face”
“The disruptor for me was being really clear about, for example, new driver trainees coming in had to be a 50-50 split, a gender balance split”
“I feed 100 million people a year for the last two years. I'm going to feed a billion people through my partnership at Feeding America over the next eight years.”
“Take some money, get to 20 million DTC online and then go for retail and potentially do a Series A.”
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