“Return on ad spend went from 0.23 to 1.96. The CPA dropped from $172.15 to $24.58. That's an 85% drop in CPA.”

Jordan West · The Unofficial TikTok Shop Podcast with Jordan West · You Just Made a $100 Sale on TikTok Shop. Here’s Why You Only Kept $18.

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What was described

re-uses creator-generated TikTok content in Meta ad campaigns, boosting Meta ROAS from 0.23x to 1.96x and dropping CPA from $172.15 to $24.58

Meta ROAS 0.23x → 1.96x; CPA $172.15 → $24.58 (85% drop)

Said nearby on the same subject

“The third, you have made Meta ads account. That you have made.”
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