“Meta can help you get seen and even today, like Meta has gotten way more expensive than it was before. The CPMs are still a lot less expensive than they are on any other most platforms.”

“What happens is companies make these promotions and then they stop talking about it but the promotion still is on the books. Remember that years back, the price match guarantee? What I would do is I went and I found a cheaper one and I was like, hey, based on your website, you still have this price match guarantee.”

“Only one client on that entire churn list was priced at anything close to a reasonable rate… his premium clients weren't going anywhere at all… A price increase strategy still made sense for this firm overall because his best clients weren't leaving at all.”

“Are we at the same price? In certain deals, you can get in cheaper than what management bought. That's a Warren Buffett type of thing to do.”

“Giving away 125 free meals a week… prices represent the lowest price he can charge and still meet all of his expenses… menu priced at basically a zero profit margin.”