“He has rewritten the rule book on that. He is making decisions. His people are executing and not necessarily going through the process.”

“Basically stripping the emotion out of the decision making process... you have to make a decision quickly or someone else will take your spot.”

“…I said, okay, then why don't I make some micro learning videos out of the book? … it was actually going through the process of the video making content, feeling the content that it transformed.”

“You build your Lisa rule book. ... If your team brings you the same category of decisions twice, you don't answer it the second time.”

“It may decrease the number of questions we're getting about specific things through the process that brands can feel more comfortable going directly to seller assistant and asking themselves.”