“For certain queries, they use the site parameter because they already know based on the training data that there are certain brands that actually have the highest credibility, right?”

Marcus Tober · The SEO Podcast: Page 2 Podcast · 🚨 Is Google Breaking SEO? Semrush’s Marcus Tober on AI Search & Rank Tracking

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What was described

use the site: search parameter to surface brand-specific pages that have high credibility as strong signals for AI queries

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