Liberty Safe, casey wiese · Honest Ecommerce · AI in Ecommerce Without Losing Control: Kasey Wiese, Liberty Safe
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consolidated email, SMS, analytics, and customer data onto Klaviyo
“We set up an email automation inside Klaviyo ... if they signed up ... and they did not purchase the surprise box, they were triggered to get this email”
“I am working towards building agents to basically digest and help with data… you’re using Shopify analytics or GA, GA4, you’re using Adobe analytics and whatever platform, a triple whale… build an agent to distill all that down with action”
“Outer signal enriches your existing customer data… then pushes into your email platform so retention flows can speak to a segment.”
“We don't change the names… we always keep the same team… customers reach out because we’re not a large consolidator”
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