Acquiring Minds · Side Hustle Acquisition to $5m in Revenue
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Keeps original staff and brand names after acquisitions instead of standardizing
“All of the acquired companies retained their management teams and their names… each pursued a regional acquisition strategy in its own name… once the first couple of deals were done, the momentum for joining became irresistible.”
“…instead, we're like, how can we help this brand?… you become an indispensable brand partner. There's no churn.”
“Long Island Iced Tea renamed itself to Long Blockchain… its stocks leapt 380% after the name change”
“Brand memory… advertisers can share all of their inputs about their brand… it persists, it learns, it keeps improving.”
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