“If you roll a thousand times, you're going to get sevens… I think of the market as 7%… I just want to own the whole market as much as possible”
ML
Matt Ludmer
Motley Fool Hidden Gems Investing ·
this is property · 841 upsizing in a down market: the maths, the psychology & should you sell first? (part 1)
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Focus on affordable market brackets (sub-million to $1.2-$1.3 M) as they remain buoyant in a down market
price bracket up to $1.2-$1.3 M
“If you roll a thousand times, you're going to get sevens… I think of the market as 7%… I just want to own the whole market as much as possible”
“I had single source dependency in my business with Facebook ads … I couldn’t afford the marketing team, so I rebuilt my business to have a moat that is more self-sustainable.”
“If it was sunnier than expected for that time of the year, then the market was more positive, and when it was cloudier, the market went down.”
“You'll always be going to spend more in a market on a new market than you do in an existing market… 15 to 20 percent for marketing in the new market… goal is to get your marketing somewhere around 10 percent or under.”
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