“He bought Twitter on a dare… then he turns it into a propaganda machine for himself.”
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Said on Pivot
The Deal Junky Podcast · He Quit Corporate, Sold A Startup & Built A Top 10 Podcast: Here’s What He Learned | Scott Clary
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built a long-form podcast audience first, then turned that audience into a media company to future-proof himself
“He bought Twitter on a dare… then he turns it into a propaganda machine for himself.”
“You might have a podcast… turn that into a blog post and a social media post… if I did the podcast with somebody who has a large social following, I’m going to have them promote it”
“…they take the show out of town…play the play, and then based on audience reaction, they rewrite things…so you want to find out what the audience feels.”
“Dominican Sisters Open Mic listenership is up 3500% since launch, according to Spotify. Millennials and Gen Z make up 84% of the podcast's audience on the platform.”
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