“They may be willing to pay two, three times what you're really worth in a financial market, because in their strategic acquisition of you, you may bring multiple X value to their enterprise.”

Entrepreneurs on Fire · How to Turn Your Home Purchase or Sale Into a Dream Vacation with Kipp Lassetter

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What was described

Advocates selling a business to a strategic buyer rather than a financial buyer

2-3 times valuation versus typical financial-buyer multiples

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