“I asked Muse… find me a US retailer… it does pretty extensive research across five or six retail sites… I clicked checkout, then handed the task back over to the agent.”
♫
Said on WSJ Tech News Briefing
“He said the report on the cash wrap eventually led to me wanting to get rid of the cash wrap. And at Apple, we got rid of and went to handheld checkout 10 years ahead of the industry.”
B2B Go-To-Market Leaders · Apple Store Creator Ron Johnson on How He Helped Steve Jobs Solve Apple's GTM Problem
Play from 45:46
45:46
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Eliminated the traditional cash-wrap checkout and implemented handheld checkout devices in Apple stores, years before the rest of the retail industry adopted it
Said nearby on the same subject
“Show the full picture of the price on the product page… no surprises, no extra cost at the checkout.”
SH
Steve Hutt
eCommerce Fastlane: Shopify Growth Strategies - Where AI Efficiency Meets Human Connection ·
“Muse searched REI, eBay, found alternatives, loaded checkout page, and the whole thing took about 90 seconds.”
♫
Said on The Journal.
“I committed that there wouldn't be a single store leader hired to Apple ... without spending an hour with me ... we were opening 25 stores a year ... I got to carve out an hour on my schedule to meet somebody.”
RJ
Ron Johnson
B2B Go-To-Market Leaders ·
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