“We put up signs to say, thank the driver, just to prompt the driver to thank. And, of course, that increased thanky.”

Dr Scott Geller · The Leadership Project Podcast · 346. What We Reinforce, We Repeat: The Science of Better Leadership with Dr. Scott Geller

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What was described

put up signs that say “thank the driver” to prompt drivers to thank pedestrians

Said nearby on the same subject

“We would just tell our drivers, hey, we need more drivers. So we never actually put out like media ads for hiring drivers at the time.”
♫
Said on The Site Shed | #1 Podcast For Tradies & Contractors
Growth tactic Share this moment
“Whenever we have gone to any organisation, 20, 30, 40 letters to some of them, and you get a one-liner back to say, thanks, but no thanks.”
CM
Chris McGettigan
The Quinn Files ·
Growth tactic 20-40 letters, one-liner reply Share this moment
“We built a simple thank you page ... we made the offer for the surprise box with a button at checkout ... after they sign up ... we hit them with the upsell afterwards”
SW
Sarah Williams
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box ·
Why it worked Share this moment
“More than 50,000 drivers to sign up for the newly certified California Gig Workers Union, hoping it will enable them to demand a bigger share of fair revenues.”
♫
Said on WSJ What’s News
Growth tactic 50,000 drivers Share this moment

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