John Silvester · Law The Podcast · John Silvester: Sly of the Underworld
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Included a list of 101 gangsters with detailed references in the back of the book, anticipating each gangster would buy or steal 10 copies to cover the print run
10 copies per gangster
“I let it have a copy of my old cover. And then I told it kind of what the theme of the book was and ask it to envision what the book cover might look like. And it came back pretty close to that.”
“…if that wasn't enough we actually have extra spreadsheets for anyone who pre-orders the book… three case studies… each includes a detailed cost of production budget…”
“When you purchase a copy of the new book, your seminar admission is included for free.”
“The cover made national news and doubled Rolling Stone sales immediately. The issue sold out, and Wenner had to print another 20,000 copies.”
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