Under the Influence with Terry O'Reilly · Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
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Published a nude photo of John Lennon and Yoko Ono on the cover of its anniversary issue
issue sold out, printed an extra 20,000 copies; sales doubled immediately
“Experienced logging issues… photo and say, hey, this photo is an indicator of this problem… real-time location services and moisture meters… upload that data and give the model greater context”
“Eric Anisich reached out… asked me if I want to do a Harvard Business Review article, which got published, got best of issue, has been reprinted internationally”
“John Lewis ... kept notified of their John Lewis return at every stage”
“Asked Gemini for Argon for an interactive museum… it scraped archival Mac photos, wrote a tool to clean the images, pulled 50 years of specs, and built a 3-D cover flow”
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