“I would rather be in the 100% of the market where I've got 20 competitors than in the 20% of the market where I've got 100 competitors.”

SaaS That App - Building Tech-Enabled Businesses · $20M, Zero VC in 20 Years: The Bootstrapped AI Playbook

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What was described

Focused on the less-crowded lifecycle-management market (≈20 vendors) rather than the crowded test-automation market (≈100 vendors, 80% open source)

Said nearby on the same subject

“It's a vanity metric that I've cataloged all my vendors… I don't care about 80% of my vendors.”
♫
Said on The GRC Engineering Club's AntiCheckBox Podcast
Contrarian take Share this moment
“I don't care about 80% of my vendors… the 20% I assess, I'm going to actually assess.”
♫
Said on The GRC Engineering Club's AntiCheckBox Podcast
Why it worked 20% assessed, 80% ignored Share this moment
“One thing we see often is rent backs… adding a condition where we can lease that property back at market rent to the vendor.”
MB
Mel Ballas Conveyed
Melbourne Property Podcast ·
“You'll always be going to spend more in a market on a new market than you do in an existing market… 15 to 20 percent for marketing in the new market… goal is to get your marketing somewhere around 10 percent or under.”
♫
Said on Think Like an Owner
Pricing 15-20% new-market spend, <10% overall Share this moment

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