“QR codes are a great way to drive somebody to take some sort of action… a cheap pen with a QR code underneath creates interactivity.”

Kirby Hasseman · Human-First AI Marketing Podcast by Avenue9 · Hybrid Marketing & Delivering Marketing Joy with Kirby Hasseman

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8:38

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What was described

Put a QR code under an inexpensive pen so scanning it drives a specific digital action (e.g., open a checking account page)

Said nearby on the same subject

“Who is subscribing after the event, whether that’s a discount code, how many people are scanning the QR code… to understand the true success”
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“They can be like a couple thousand characters. So you can actually make a QR code that isn't the link but is the document.”
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“Ask happy customers… put the link in a text message, follow-up email, invoice or QR code; the fewer steps, the more people will actually do it.”
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