“Who is subscribing after the event, whether that’s a discount code…”
GM
Gemma Mills JOMO Club
eCommerce MasterPlan ·
Gemma Mills, JOMO Club · eCommerce MasterPlan · Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers
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track event ROI by using discount codes, QR scans, and monitoring post-event subscriptions
“Who is subscribing after the event, whether that’s a discount code…”
“Monopoly cards… with a QR code that was like buy this property… counting the scans allows them to become trackable.”
“QR codes are a great way to drive somebody to take some sort of action… a cheap pen with a QR code underneath creates interactivity.”
“We also have the ability to embed a QR code or send it electronically… we can use paper for low-health-literate folks.”
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