“Because of Instagram ads… we’re able to reach 2,000 people that are purchasing… immediately.”

The Gstaad Guy Podcast · Founder of ERG Media & Editor-in-Chief of Type 7: Ted Gushue - Craft, Community, & Making Things for the Obsessed

Play from 13:11
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What was described

Used Instagram ads to target niche communities and drive direct book sales

reached ~2,000 purchasers quickly

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“We've done at least a million dollars in ad revenue, brand deals, digital courses, event ticket sales, affiliate marketing, book sales, JV partnerships, memberships, coaching”
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