“We've done at least a million dollars in ad revenue, brand deals, digital courses, event ticket sales, affiliate marketing, book sales, JV partnerships, memberships, coaching”
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Said on The Think Media Podcast
The Gstaad Guy Podcast · Founder of ERG Media & Editor-in-Chief of Type 7: Ted Gushue - Craft, Community, & Making Things for the Obsessed
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
Used Instagram ads to target niche communities and drive direct book sales
reached ~2,000 purchasers quickly
“We've done at least a million dollars in ad revenue, brand deals, digital courses, event ticket sales, affiliate marketing, book sales, JV partnerships, memberships, coaching”
“The pictures of pies on Instagram are what drives attention... we haven't done any paid marketing whatsoever”
“When you do a direct-to-camera video, you want to put your own closed captions on there… people still consume Instagram with the sound off”
“Came across an advertisement for to be an apprentice therapist at community housing and therapy… that was quite a fortuitous life-changing meeting”
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