“The pictures of pies on Instagram are what drives attention... we haven't done any paid marketing whatsoever”

Mikey Deegan · Unit Economics · [Mikey's Pies] Mikey Deegan

Play from 31:33
31:33

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What was described

rely on Instagram pictures of pies to drive awareness and sales without any paid advertising

Said nearby on the same subject

“No chat bot or any type of artificial intelligence can be advertised as being able to be used for mental health or therapy without a provider involved”
♫
Said on A Beginner's Guide to AI
Why it worked Share this moment
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
Why it worked Share this moment
“We put on Instagram, does anyone want to buy some pies? And we sold 30 pies, then 70, then 150”
MD
Mikey Deegan
Unit Economics ·
Growth tactic 30 pies, 70 pies, 150 pies Share this moment
“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”
♫
Said on Freakonomics Radio

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