“We're going to invent a product that sells for exactly $100. And this is actually a really good TikTok shop product because it has 70% gross margins, meeting our landed product cost is $30”

“We're left with $18, so $100 sale minus $30 of cost of goods, minus $6 for TikTok, minus $15 for the creator, minus $20 for GMV Max, minus $8 for fulfillment and shipping, minus $3 for returns equals an $18 contribution margin.”

“Sale one has to be a profitable sale… if I'm selling a good for $2,000, let's say, I've got to have no more than a 30%, 35% cost of goods.”

“He asked me… why can I charge $65 on Amazon when all my competition charges $45? … People learn about his product on TikTok Shop… builds brand equity.”

“That's probably the most important thing that I can think of is matching up your costs and your fertilizer costs and your production costs with that gross revenue potential of that area”