Nespresso Australia & New Zealand · 15 Minutes with the Boss · How this CEO has created his own personal board of advisers
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Reposition the brand from a “dad’s brand” to a younger-consumer brand by overhauling tone, assets, and channels (influencers, social media, content creators) while preserving legacy ambassadors
18 months
“We have a lot of brand fans across the world. That was just an organic outreach of we like what you're doing… retailers look at brands that have presence on our social channels.”
“I've been a full-time content creator and a personal brand strategist for seven years ... built my career sharing the process”
“When someone invites your brand or you invite their brand to collab… that piece of content is showing up on both grids”
“We’re doing a friends and family round… we have an influencer that we've known and has loved the brand for years. He's invested in the brand.”
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