“When Home Depot launched Skelly in 2020, it really changed the industry. It was the first time that we really brought giants ... to retail with retail pricing and made them accessible to customers.”

Future Commerce · Aubrey Horowitz of Home Depot: "We Plan Halloween 3 Years in Advance"

Play from 1:24
1:24

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

launched the Skelly giant Halloween props in 2020 at retail pricing, bringing trade-show sized pieces to consumers

Said nearby on the same subject

“We see it's highly competitive ... we try to win on Amazon ... we price it for Amazon ... we position consumables for retail”
SM
Simple Modern Matt
Operators ·
How they work Share this moment
“The price is $2.80 per conversation… the retailer can estimate its conversation charges by multiplying the expected number of conversations by that price.”
♫
Said on Australian Investors Podcast
Pricing $2.80 per conversation Share this moment
“Ellis pricing at the top end of its range, raising $150 million, strong retail demand, but plunging on its first day of trade.”
♫
Said on Closing Bell
Hard number $150 million raised Share this moment
“You sell it for the retail price and you keep the 30, 40, 50% margin in the middle”
♫
Said on The Dropship Unlocked Podcast
Business model 30-50% margin Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.