“The price is $2.80 per conversation… the retailer can estimate its conversation charges by multiplying the expected number of conversations by that price.”
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Said on Australian Investors Podcast
“We see it's highly competitive ... we try to win on Amazon ... we price it for Amazon ... we position consumables for retail”
Simple Modern, Matt · Operators · How to Position Your Brand & Products: 5 Ways to Win Against “Better”
Play from 15:01
15:01
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Segment products by channel: assign Amazon-focused pricing and unique mechanism for water filters, retail-focused pricing for consumables, and tailor positioning per channel
Said nearby on the same subject
“I was getting absolutely hosed on my milk price... paying 82 cents per pound. Market price 22 cents. Got agreements for 27 to 29 cents per pound.”
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Said on The Pitch
“Lennar priced them at the same sort of entry-level to mid-market pricing that they use on all of Lennar's housing product”
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Said on What's Your Problem?
“Half-price wings on Tuesday's deal is driving customers into stores, but chicken prices are at an all-time high. The more wings they sell at half price, the more money they lose.”
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Said on Business Wars
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