“We organize almost like a mini event for the organization… we try to give as much value upfront so that the team can get it approved”
Journey Ops · This is Journey Management · Months, not workshops: the five levels of journey management maturity, with Esa Nettamo
Play from 8:24
8:24
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What was described
organize a mini-event for a client organization to educate stakeholders, provide tools and support, and secure internal approval for journey management
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