“Meta ads have a ghost rate of like 50 to 60%... If you use the landing page… higher intent, higher conversion.”
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Allison Diamond
Filthy Rich Cleaners: The Cleaning Business Podcast ·
Ian Silva · NeuralAdX GEO & AI Search Strategy Podcast · How To Win High Quality AI Traffic - And Turn it into Revenue!
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Advocate using a dedicated landing page for broad intent queries rather than a full detailed page
“Meta ads have a ghost rate of like 50 to 60%... If you use the landing page… higher intent, higher conversion.”
“We like the fact that they have a broad independent reach… they will let us own the show… it’s a distribution partnership rather than a full acquisition”
“Conversion rate typically is better going to a custom landing page… the landing page usually wins.”
“I made these lists. And I wrote it for about nine or ten pages... details, ridiculous details.”
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