How I Built This with Guy Raz · Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand
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developed an allergen-free recipe by iterating with oat flour, potato starch, tapioca starch, and baking soda in a home kitchen
“The menu development process typically begins with the marketing team... then goes to Shake Shack's Innovation Kitchen... internal focus groups and surveys... real restaurant right above its test kitchen.”
“They take what they learned at work and they bring it home and they teach it to their family. We call that the kitchen table effect.”
“We called the local bulk produce shop and bought a bin of potatoes, replowed the paddock and buried all of the washed potatoes.”
“It needs to be baked into how the design and development process of the teams that are building use cases is played out, so that it's really intuitive, it's shifted left”
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