“…if I'm representing one brand in that category, I can't represent… a competitor brand… you end up with a real relationship that's meaningful… it converts much more significantly for the brand.”
“We are connected in Slack, we have apps that we are also connected, they are embedded in their team. So we represent their brand, when we source for them, we use their brand name, we were not an agent who put a percent of commission on top of sourcing something”
Ecommerce Coffee Break - The Ecom Marketing & Sales Podcast · How to Source Products and Plan Production Runs - Lara Guevara | Why First Orders Risk Mistakes, Why Alternative Vendors Matter Most, How Third-Party Audits Save Money, What Supply Chain Optimization Requires, Why Fractional Support Fits Growth (#508)
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What was described
embed their team in the client’s Slack workspace and act as the brand’s representative rather than taking a commission
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“I’d rather two investment properties than over-capitalising on the one… I can take out equity from both… that way I’ve got the most amount of real estate for as long as possible.”
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