“It's a really direct way of telling Google and the LLMs what the website's about… it works for us”

“Service literally strengthens the cortex across the regions of spiritual perception ... I would build that community around service”

“Managers will look at their site's ready to operate... they'll look at their goals... they'll have a call with their regional manager in the morning”

“Site visits. Builder came out on site. My God. … I'm a visual person. … you can't build a house from your computer.”

“…that's why Shopify have been so successful keeping their thing as a monolith… because they spend a lot of time building their monolithic application as a modular domain-driven architecture”