The Gstaad Guy Podcast · Sotheby’s Chairman, Europe & Principal Auctioneer: Oliver Barker - Collecting, Taste, & the Magic of the Saleroom
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Hosted a free public exhibition of the Freddie Mercury sale, promoted it heavily on social media, resulting in over 100,000 visitors
100,000 people
“By invoicing faster and in smaller batches, he cut day sales outstanding to half the industry standard, resulting in a one-time cash benefit that he values between $100,000 and $150,000.”
“You might have a podcast… turn that into a blog post and a social media post… if I did the podcast with somebody who has a large social following, I’m going to have them promote it”
“The CEO would say, well, how many sales did we get from our social media presence? ... we got zero”
“We took our main flagship product, Digital Marketer Lab, and we just made it free. We had over 60,000 people sign up for free accounts... if it's just two or 3%, it's going to wind up being the single best promotion we've ever done.”
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