Driving Growth: The Go-To-Market Podcast · 7 Fixes That Make Your B2B Website Convert
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changed the verbiage on a button for a client
28% lift in conversion rate
“Once we have made decisions, I'm one click, a few buttons away from executing these changes, updates being sent to my clients on Slack”
“Point to that verbiage… if you’re using a vendor regularly… calling them non-GAAP… would be pretty reasonable”
“If anything changes in a data source, you want to be able to hit a little button and refresh that information straight away… that's why Xero became a theme.”
“When I write science fiction with clients, they're stories that are 350 to 500 words in length… can completely change how someone thinks”
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