Mikey Deegan · Unit Economics · [Mikey's Pies] Mikey Deegan
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Achieved a repeat purchase rate just above 50% without any paid marketing
>50% repeat purchase rate
“We did some modelling for clients recently who were pursuing a financial independence goal. We found that if they wanted to achieve their goal without needing to sell down any investments, they could both cease work at age 55.”
“The pictures of pies on Instagram are what drives attention... we haven't done any paid marketing whatsoever”
“I just take about 20 minutes without any phones or nothing at all. And you just sort of set the intention for the day.”
“In the US… 23 markets where price-to-income is five and above, five markets nine and above… it would now take people around seven years to save for a down payment… over 30 years in some California areas.”
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