“The process has to be great as well because, and the outcome lives for such a short moment... I would say 95% of it is the process. I would say 5% is the outcome.”

The Gstaad Guy Podcast · Sporty & Rich Founder & CEO: Emily Oberg - Originality, Nostalgia, & the Real Dream

Play from 27:44
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What was described

frames founder work as 95% process, 5% outcome

95% process, 5% outcome

Said nearby on the same subject

“When we built our machine, we had to set 95% as 100% complete, because that last 5%, as you rightly point out, could just go for years and years, with very little value to the process of making decisions”
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David Porter
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“A clear outcome is like everybody should have at least one playbook in their work, a process that now AI is doing”
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“You really need to work on those instructions and those coding standards and just try and as much information as you can give it, the better outcome you're going to get”
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Said on Aperture: AgencyAI
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“My outcome, the KPI for my team is we want to have a call with the founder... you have one minute to two minutes, it's like an elevator pitch”
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Giuseppe Balzano
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