Annette Richman · Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr · 148 - 3 Things Holding You Back On Video (They're Probably Not What You Think)
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Record one short video (60-90 seconds) per day for 14 days on a phone, never watch them, then on day 15 watch all videos in order to build on-camera confidence
14 days; 60-90 seconds per video
“There’s a very deliberate 30, 60, 90 day roadmap… first 30 days are purely an audit… days 31 to 60, they build the nurture infrastructure… days 61 to 90, you actually have enough clean data to see what's working.”
“We spent £3,500 on a guy who came in and made some videos... we were spending about £30 a day for about 90 days on that.”
“Produce one to two videos and pictures a day… slightly tweak those videos and pictures and the copy that supports it based on the platform you are on.”
“When I'm traveling overseas, checking every day, we have the family FaceTime video calls.”
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