“You’re four times more likely to convert in-store. E-commerce conversion rates sit around 2-3%, whereas in-store should be 25%-30% of foot traffic.”

eCommerce Australia · Why Your Retail Staff Training Fails by Monday (And How to Fix It) - Bethany Lucht - Known Studios

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5:06

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What was described

cited conversion rate comparison between online and in-store

online 2-3%; in-store 25-30% (≈4× higher)

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