“We have virtual try on on, I think it's 94% of our products online now. So that's been a good conversion tool for us.”
KS
Kendra Scott
The Jason & Scot Show - E-Commerce And Retail News ·
eCommerce Australia · Why Your Retail Staff Training Fails by Monday (And How to Fix It) - Bethany Lucht - Known Studios
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
cited conversion rate comparison between online and in-store
online 2-3%; in-store 25-30% (≈4× higher)
“We have virtual try on on, I think it's 94% of our products online now. So that's been a good conversion tool for us.”
“Next, I want you to reach out to one person today. That's it. One conversation, one email, one online message.”
“Full funnel conversion rate... was 10.4 percent”
“I put on an online series of conversations to help people create answers to the question, how might we thrive in the face of uncertainty?”
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