Dr. Paul Etchison · Dental Practice Heroes · Production Is Down. Now What?
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Suggested a giveaway (e.g., a TV) as a marketing promotion to drive new patient visits
“Within two months, Relevance had me in the one or two spot… practice was getting around 10 new patients a month… Relevance had me around the 30 new patients per month… currently averaging about 40 new patients per month”
“Between August and September, you were mentioned nearly 2,000 times on broadcast TV news. About half of that on Fox News.”
“When we dropped Delta… we saw… a 30% decrease in new patients because we weren’t ready to convert out-of-network Delta patients.”
“You can suggest that they make it as high as possible or as low as possible. With someone moving out of their main residence, they would want it to be as high as possible generally.”
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