“We created a character named Dr. Wu… the only scientist… that could save Tony Stark… that really made Beijing excited”

Chris Fenton · Open Book with Anthony Scaramucci · How Hollywood Sold Out to China - Chris Fenton

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What was described

Co-financed and co-produced Iron Man 3 with Marvel, creating a Chinese scientist character Dr. Wu to satisfy Beijing’s directive to showcase China as a biotech leader

Said nearby on the same subject

“We shot parts of Iron Man 3 in Beijing… we had to cut all of that out because they only want blue sky shown”
CF
Chris Fenton
Open Book with Anthony Scaramucci ·
Growth tactic Share this moment
“We changed the script so that the future took place in China… to get Beijing behind that movie”
CF
Chris Fenton
Open Book with Anthony Scaramucci ·
Why it worked Share this moment
“Big brands like Coke and Pepsi usually have their own in-house food scientists. But basically everyone else outsources the work of designing a drink to companies like Flavor Man.”
♫
Said on Planet Money
Business model Share this moment
“He did ask for people to do just that and actually showcase some of these things. He was very direct.”
♫
Said on All-In with Chamath, Jason, Sacks & Friedberg
Why it worked Share this moment

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