“Big brands like Coke and Pepsi usually have their own in-house food scientists. But basically everyone else outsources the work of designing a drink to companies like Flavor Man.”

“These new beverage types have been huge for the industry… they invented new reasons for us to not drink water and spend money on their beverages instead.”

“Conversion rate optimization, I don't offer as a service. I just love doing it. So if you have a general retainer with me, I'm going in and doing it. And you just get that as a bonus for free.”

“I was testing different types of potato starch and tapioca starch… food scientists made it taste like a science project.”

“We competed against the likes of Marketo… by offering self-serve pricing, pricing ourselves below the competition, having an incredibly usable product, and offering expert customer service.”