“I would recommend for any emerging brand when you're starting. It's a lot less red tape and much easier to navigate”

“Local Italian brands would pay to have their products placed in the background of his videos. It's a bit subliminal.”

“If product marketing gets high reviews on G2, you could ignore your website effectively and still get recommended pretty strongly.”

“Ask happy customers for reviews. Join your industry association. Get involved locally. Ask suppliers and partners whether they'd be happy to list you on their website.”

“We were able to do that in four days because we had built a workflow that allowed us visibility from when that product got manufactured all the way to when it hit the shelves.”