“Local Italian brands would pay to have their products placed in the background of his videos. It's a bit subliminal.”

Good Bad Billionaire · Khaby Lame: The billion-dollar shrug

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What was described

Created a creative agency to sell product placement spots in Khaby's videos to local Italian brands

Said nearby on the same subject

“The exchange is supported by up to $10 billion of capacity within the global risk transfer market on a single placement basis… it creates a platform that drives growth for capacity in the future and customized product solutions.”
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Said on Insurance Journal Podcast
Business model $10 billion Share this moment
“We pre-sold our product… $250. We sold out 150 spots in 48 hours. Then opened 100 spots, sold out in 24 hours”
OZ
Omar Zinhome Webinar Ninja
Financial Audit ·
Why it worked 150 spots sold in 48 hours, then 100 spots sold in 24 hours Share this moment
“The whole system there was run like a creative agency, which is to say, everybody's a contractor”
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Said on Founder Mode
How they work Share this moment
“They manage a modular global team of external agencies, making sure that creative, paid media, and analytics all play the exact same tune.”
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Said on AI Visibility: GEO, AEO, AI Search & SEO
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